Storytelling services for Customer Success
Three practical services support Customer Success teams in using storytelling to drive impact. Each service focuses on a different stage:
01. Tell your story
Value storytelling for the CSM organisation
Make your mission clear inside and out
Help others understand why you exist and how you work, so you can get things done.
02. Lead with Success Plans
Storytelling transformation for Success Plans
Agree on what matters and how to deliver it
Use storytelling to turn Success Plans into a tool for engagement: clear and focused on outcomes.
03. Increase business adoption
Premium customer enablement
Equip project teams to explain the change and bring others with them
Help your customer’s teams support change from within by making their message clear, relevant, and easy to share.
The storytelling methodology
These services are supported by the Value Storytelling Canvas, which combines:
-
Value equation
-
Ambition → Problem → Solution → Plan → Results
-
-
Stories of change
-
Where we are → Where it hurts → Where we need to go
-
